Pharmaceutical Marketing A Practical Guide 

Pharmaceutical Marketing A Practical Guide

This book is a manual devoted to the analysis and discussion of all aspects of pharmaceutical marketing. The discipline itself is a dynamic field, practiced by all pharmaceuticals companies and their collaborating partners-ones of the largest industrial sectors in the world. Despite the size of the pharmaceuticals/healthcare industry, its vitality and growth, and the significant human resources contributing to its success, there is still a large gap between the marketing books, lecture hours, and knowledge devoted to the marketing of consumer goods and those focused on the marketing of pharmaceuticals products. This gap spans the globe.

    

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